tag:blogger.com,1999:blog-60380506526851802072011-07-08T06:44:45.489-04:00By employing the various aspects of Web Marketing a business will increase its online visibility, rise in the search engine rankings, attract new opportunities and improve its conversion rate.Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.comBlogger111100tag:blogger.com,1999:blog-6038050652685180207.post-58599761796369372142009-07-26T09:26:00.000-04:002009-07-26T09:30:50.957-04:00

In the last post we talked about the fundamental difference between pay per click (PPC) and search engine optimization (SEO). PPC is a very effective marketing technique that allows for immediate results in that you pay the price for the program and earn instant placement on the search engines. But once payment stops, the placement is lost. Search engine optimization provides for longer term

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-91973843044388190302009-07-23T10:48:00.000-04:002009-07-23T10:55:21.200-04:00

We are a society that is used to getting what we want when we want it; no questions asked, no waiting required. Because we are so accustomed to instant gratification it may seem absolutely ridiculous that we should wait for anything as important as web site traffic to come our way. After all, we built the site and we did it right. Where’s our traffic? But here’s the thing…web site traffic doesn’t

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-41469120041635255372009-07-16T20:14:00.000-04:002009-07-16T20:16:47.979-04:00

When college students are being advised to learn about search engine optimization, no matter what their career plans, then you know that there is more than a buzz in the air about this particular topic. The fact of the matter is that search engine optimization has fast become the cornerstone of online marketing built steadfastly into any solid marketing plan. Web site owners and those who work

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-16723477583949329992009-07-11T14:18:00.000-04:002009-07-11T14:19:02.726-04:00

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Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-39112304529384618362009-07-11T14:06:00.000-04:002009-07-11T14:10:04.372-04:00

Previously we discussed the inability of some businesses – whether the entirety of their business is their web site or their web site is another leg of their business – to abandon all their excuses and simply get moving into the world of online marketing. This indecision or inability and unwillingness to act can have huge ramifications in an economy where those who are slow on the uptake are left

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-23415764281654579412009-07-08T12:52:00.000-04:002009-07-08T12:56:40.505-04:00

This is not the economy for those who are willing to take a back seat to the competition. Now, more than ever, in order for businesses to survive they need to do more than just assess the situation and consider their next steps. They need to act. They need to move. And they need to do it like they mean it. There are too many businesses making last ditch efforts to stay alive and not enough of

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-65838717726946561602009-06-26T12:18:00.000-04:002009-06-26T12:23:35.975-04:00

It is official – summer is here; and with it comes the inevitable slowing of most of the business world. That, of course, is something that historically happens no matter what the economy but in an economy such as what we are experiencing right now, this slowing has even more impact than ever. Why not make the most use of this time?It can be difficult to focus on marketing efforts throughout the

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-42340860830968119672009-06-25T06:32:00.000-04:002009-06-25T06:39:17.624-04:00

When it comes to building web site traffic it tends to go in stages. Those who just launch their site are most interested in getting web traffic at all! They want to know that their efforts to design and launch did not go to waste and that people are actually able to find them. As the weeks pass, however, these same web site owners will undoubtedly look for more web traffic; it’s great that

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-71111688124341285052009-06-20T12:21:00.000-04:002009-06-20T12:27:29.342-04:00

Many web site owners and operators that come to a web site optimization firm for help in generating more web site traffic are nervous to say the least. Many do not understand the importance of having professional marketing on their side; the impact that it can have on their business. It’s much easier for people to understand the need for a traditional bricks and mortar business to have an

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-4546604501703883152009-06-14T15:36:00.000-04:002009-06-14T15:42:04.459-04:00

In the last post we began to talk about the state of modern society and our propensity for having it all in the grandest scale possible. Many of us are definitely of the mindset that the more we have of something the better we are; but this is often not the case, as we previously discussed. In the example we set in the last post, businesses would be doing themselves a disservice to only be

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0tag:blogger.com,1999:blog-6038050652685180207.post-11960132603531336582009-06-13T07:09:00.000-04:002009-06-13T07:59:07.875-04:00

We are a culture that is vastly concerned with quantity on a grand scale. We want it all; we want it now; and then we want more. And lots of it. Our accustomed way of thinking is that more means better. Unfortunately, however, this line of reasoning can get us into trouble because it skews the reality of our situation, especially when it comes to business. Consider the business that is only

Guy J. Michaelsonhttp://www.blogger.com/profile/03696865244958637124noreply@blogger.com0