We are a culture that is vastly concerned with quantity on a grand scale. We want it all; we want it now; and then we want more. And lots of it. Our accustomed way of thinking is that more means better. Unfortunately, however, this line of reasoning can get us into trouble because it skews the reality of our situation, especially when it comes to business.
Consider the business that is only concerned with the number of visitors that they get in their store. Is heavy traffic a good thing? Sure it is. This kind of attention creates a buzz and a buzz is never a bad thing in business; it helps to build a brand in a grassroots manner.
But how effective is a buzz if no one coming into the store is buying anything? All the traffic in the world doesn’t do a business any good if it’s not the right kind of traffic; and therein is the important differentiation between quantity and quality.
Quality visitors are really what a business wants in the end; those who are likely to become actual customers in their purchase of products or services. This is especially true when it comes to web sites that count on web traffic to populate their site. Through search engine optimization methods and other marketing efforts, web sites do their best to increase web traffic. When web traffic is increased the business- the web site – is positively impacted as a buzz is created and the brand is grown. But, as with a traditional business, what good is all that traffic if those coming to the site are not the visitors who will ultimately buy from you?
A web site optimization firm helps web sites to identify their target audience so that they can begin to understand the difference between quantity and quality and grow their business accordingly. More to come…
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